At Amplitude, we are committed to protecting the privacy and security of the personal data entrusted to us by our customers, partners, and employees. This Data Policy provides an overview of how we collect, use, store, and safeguard data in compliance with applicable data protection laws and regulations.
1. Who We Are
Amplitude Event Solutions Ltd is a full-service events agency providing both physical and digital services, such as audio-visual equipment, registration platforms, and delegate management tools. Through our platforms, mobile apps, and other services, we enable attendees to register for events, book hotels, and more, ensuring a seamless and secure event experience.
2. Personal Data We Collect
2.1 Information You Provide
We collect Personal Data when Users voluntarily provide such information through our Services, such as during event registration, surveys, or inquiries. This data may include, but is not limited to, names, addresses, email addresses, and any other information that enables Users to be personally identified.
2.2 Information Collected on Behalf of Organisers
In some cases, we collect and process Personal Data on behalf of Organisers using our Services to manage events. This includes data entered by Consumers or Organisers, which we handle in accordance with our agreements and this Data Policy.
2.3 Automatically Collected Data
We may automatically collect certain information, such as IP addresses, device details, and usage statistics, to enhance the performance and security of our platform.
3. How We Use Your Personal Data
We process Personal Data in a manner consistent with this Data Policy and applicable privacy laws.
3.1 Providing Services
We use Personal Data to deliver the services requested, such as event registration, ticketing, and communication. For example, if you contact us via email, we will use the provided data to address your inquiry.
3.2 Internal Business Purposes
We may use Personal Data to improve our platform, analyse usage trends, and ensure system security. This data helps us optimise our Services and deliver better customer support.
3.3 Organiser Communications
Organisers may use our tools to send communications related to their events. While we facilitate these emails, the content and responsibility for such communications rest with the Organiser.
3.4 Contact Tracing and Health Safety
If required, we may use Personal Data to support contact tracing or health safety measures. For example, if a health incident occurs at an event, we may use Personal Data to notify attendees while maintaining privacy and anonymity.
3.5 Other Uses
Any use of Personal Data outside of this policy will be disclosed at the time of collection, and your consent will be sought when required by law.
4. Sharing and Transferring Data
4.1 Sharing with Organisers
When registering for an event, your data will be shared with the relevant Organiser to manage event logistics. Organisers may also use this data for communication and marketing purposes under their own privacy policies.
4.2 Legal and Regulatory Compliance
We may share Personal Data if required by law or to protect our legal rights, prevent fraud, or ensure the safety of Users and the public.
4.3 Trusted Service Providers
We may engage trusted third-party providers (e.g., payment processors, email delivery services) to assist in delivering our Services. These providers operate under strict confidentiality agreements.
5. Data Storage and Security
We employ robust security measures to protect Personal Data, including encryption, firewalls, and regular security audits. While no system is completely secure, we continually update our practices to align with industry standards.
5.1 Safeguarding Measures at Amplitude
Information Security: We implement robust firewalls, intrusion detection systems, and conduct regular security audits to prevent unauthorised access, disclosure, alteration, or destruction of data. Access to personal data is restricted on a need-to-know basis, and employees undergo regular training on data protection practices.
Data Privacy by Design: Privacy and data protection principles are integrated into all products and services from the initial development stages. Privacy impact assessments help us identify and mitigate risks to individuals' privacy.
Employee Confidentiality: Confidentiality agreements are in place with all employees and contractors to ensure they understand their responsibilities in protecting data. We conduct regular training programs to maintain awareness of data protection policies.
Regular Compliance Audits: Periodic audits assess compliance with this Data Policy and relevant regulations. Any non-compliance issues are addressed and resolved promptly.
5.2 Retention Periods
Personal Data is retained only as long as necessary to fulfil its intended purpose or comply with legal requirements. Once the data is no longer needed, it will be securely deleted or anonymised.
6. Cookies and Tracking Technologies
Our platform uses cookies to enhance functionality and User experience. Cookies help recognise devices, save preferences, and track usage. Users can manage cookies through their browser settings.
7. GDPR Compliance
Amplitude complies with the EU General Data Protection Regulation (GDPR). Our platform provides Organisers with tools to:
Manage consent and process Personal Data securely.
Anonymise or delete data upon request.
Maintain detailed data protection logs and compliance records.
Legal grounds for processing include consent, contractual necessity, legal obligations, or legitimate interests such as maintaining platform security.
8. Data Subject Rights
You have the right to:
Access the Personal Data we store about you.
Correct inaccuracies in your Personal Data.
Request Deletion or anonymisation of your Personal Data where applicable.
We respond to all requests in accordance with applicable laws.
9. Breach Notification Policy
In the event of a data breach, Amplitude will:
Notify affected Users and relevant authorities within the required legal timeframe.
Provide details of the breach, including what data was impacted and the measures taken to mitigate risks.
Offer guidance on steps Users can take to further protect their information.
10. Dispute Resolution
If you have a concern about our data practices, please write to us at:
Amplitude Event Solutions Ltd
63 Norwood Ave, Shipley, BD18 2AX
11. Contact Us
For any questions or requests regarding this Data Policy, you can reach us via:
Email: info@amplitude.org.uk
Phone: 01274 301430
Mail: Amplitude Event Solutions Ltd, 63 Norwood Ave, Shipley, BD18 2AX
